About Us
Our Core Values
Simplicity
At the heart of our ethos lies the belief that small actions can lead to significant changes. We understand that perfection is unattainable, and we don’t expect it from ourselves or others.
Empowerment
We recognise the power of choice inherent in each individual. Through our products, we aim to empower consumers to prioritise sustainability without sacrificing convenience.
Integrity
As we embark on this journey, we vow to maintain the familial spirit with which we began. We are committed to upholding our values without compromise. Our dedication to transparency in production methods and ingredients will remain unwavering.
Inclusivity
Our mission is to offer eco-friendly products that deliver results, without judgement or shame. We strive to create a welcoming environment where everyone feels empowered to make sustainable choices.
Meet Our Co-Founders: Gaurav and Aarti
Gaurav and Aarti, both from India, share a passion for the environment that has shaped their professional and personal lives. With extensive backgrounds in healthcare and pharmaceuticals, they have travelled the world, witnessing the devastating effects of plastic pollution. On a recent trip to India, they were struck by the overwhelming presence of plastic waste. This was not an isolated incident; similar pollution was evident in many of the places they visited. When they delved into the statistics, they found that New Zealand alone produces over 17 million tonnes of waste annually*, with plastic making up a significant portion of this environmental burden.
Determined to make a difference in their adopted home of New Zealand, Gaurav and Aarti decided to start small with a big vision. They focused on an area of daily life where plastic waste is rampant: the kitchen. Washing dishes at least twice daily, they noticed the harmful chemicals and plastic waste generated by traditional dishwashing pods and powders. This insight sparked a mission to create a better alternative.
Gaurav, leveraging his pharmaceutical background, began researching eco-friendly solutions. He discovered a growing trend in North America: detergent sheets. Intrigued by their potential, he studied their ingredients and functions, envisioning a product that was eco-friendly, sustainable, biodegradable, plant-based, zero-waste, and highly concentrated. Gaurav tirelessly collaborated with advanced manufacturers in China, who had been pioneering this technology. He ensured that these factories adhered to stringent health, safety, and quality protocols, setting a high standard for their products.
Aarti, with her sharp marketing acumen, attention to detail, and love for data, became the driving force behind the brand’s outreach. The statistics and marketing strategies you see on our socials or website are a testament to her meticulous input. Her dedication ensures that our message of sustainability and innovation reaches a wider audience effectively.
Their first product, dishwasher sheets, is set to revolutionise the cleaning space in New Zealand. These sheets eliminate the need for plastic, offering a concentrated, powerful clean that’s safe for the environment. Gaurav and Aarti plan to expand into other cleaning products, always with the same commitment to sustainability.
Why should everyone consider this change? The numbers speak for themselves. In Oceania, over 13 million tonnes of plastic waste are generated annually**, with a significant portion ending up in the ocean. The Asia-Pacific region is also grappling with a plastic crisis, contributing to over half of the global plastic waste***. By choosing ReShine Earth, you’re not just cleaning your dishes; you’re taking a stand against this environmental catastrophe.
At ReShine Earth, we believe that every small change can have a big impact. Our mission is to provide sustainable, plastic-free cleaning solutions that pave the way for a cleaner, greener future. We invite you to join us on this journey. Your support is vital as we strive to bring alternative solutions to the market, fostering a culture of sustainability and innovation.
We look forward to your support for our small business, which is passionately focused on creating a better world, one sheet at a time. Let’s work together to protect our planet for future generations.
Sources:
- *New Zealand Waste Statistics from Stats NZ
- **Plastic Waste in Oceania from WWF Australia
- ***Asia-Pacific Plastic Waste Crisis from UN Environment Programme